Close deals and price right

Run a process that gets to a decision, and charge what the thing is worth.

What founders use for close deals and price right, ranked by how many answers lean on it.

  1. Video · 17 min Freemium business model or Free Trial? Here's the framework to decide. Wes Bush
  2. Video · 35 min Zapier’s Pricing Transformation: From Testing Gone Wrong to Usage-Based Wins | Beelieve 2025 Zapier monetization team
  3. Video · 48 min Miro’s former head of monetization on credits, scaling pricing experiments, and more | Akshay Sharma Akshay Sharma (formerly Miro)
  4. Podcast · 72 min Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam Madhavan Ramanujam, with Lenny Rachitsky
  5. Video · 30 min 12 Years of Enterprise Sales Learnings In 29 Minutes Jen Allen-Knuth
  6. Podcast · 40 min Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon April Dunford and Matt Dixon
  7. Podcast · 41 min Scaling From 0 to 120Cr+ Revenue Playbook For SaaS-Entrepreneurs in India Ft. Yamini Bhat, CEO-Vymo Yamini Bhat
  8. Video · 51 min Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call 30 Minutes to President’s Club
  9. Podcast · 45 min Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast Varun Shoor
  10. Video · 17 min Why SaaS founders must charge more: Patrick McKenzie, Stripe Patrick McKenzie
  11. Podcast · 35 min Girish Redekar: How to Leverage Security To Close Faster Enterprise Deals for Your SaaS Company #169 Girish Redekar
  12. Video · 61 min Usage Based Pricing Playbook for Fast Growth - Patrick Malatack, Kyle Poyar Patrick Malatack
  13. Podcast · 39 min Multi-Year Deals and the Illusion of Better Pricing | Russell Lester Russell Lester

The questions

Running a sales process and closing 16

Discovery, demos, qualification, champions, procurement and the last mile to a signature.

I have a call booked with a real prospect tomorrow. What do I do on it? 4 → Founder-led sales sounds terrifying. Why can I not just hire a salesperson? 4 → How do I know if a deal is real or if I am being strung along? 4 → My demos go well and then the deal stalls. How do I stop that? 5 → How do I turn random wins into a sales process someone else can run? 4 → All 16 questions in Running a sales process and closing →
Pricing and packaging 16

What to charge, what to charge for, how to package it, and how to change it later without losing people.

I have no idea what to charge. How do I pick a first price? 4 → What is a value metric and why does everyone say it matters more than the number? 4 → How do I design tiers so buyers pick the right plan and grow into the next one? 4 → How do I find out what customers will actually pay without just asking them? 4 → Should I price in rupees for India and dollars for everyone else? 4 → All 16 questions in Pricing and packaging →
eChai Partner Brands The partnership →