How the best do it

What founders use for how the best do it, ranked by how many answers lean on it.

1. Video · About 48 min How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader | Podcast Khadim Batti
2. Batti on category creation and building a global go to market flywheel from Bengaluru while targeting US buyers from the very... Indian Silicon Valley with Jivraj Singh Sachar Podcast · 49 min E115 - Mastering Global GTM w/Whatfix's Khadim Batti Khadim Batti
3. Video · 47 min Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane Srikrishnan Ganesan
4. The research that came before the product is quantified here: 80 plus customer interviews, more than 200 hours of recorded... The Founder Thesis Podcast Podcast · Long-form interview The Architect of Onboarding: Srikrishnan Ganesan and the Rise of Rocketlane Srikrishnan Ganesan
5. The honest sequel: why the inbound playbook that worked at launch had to be abandoned for outbound and in person selling once... SaaS Scaling Secrets Podcast · About 42 min Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan
6. The founder's own dated timeline, useful for checking how long the community actually ran before the first line of product code... Rocketlane Blog Article · About 8 min read Rocketlane: How it began, and where we are headed Srikrishnan Ganesan
7. Video · About 1 hr 8 Years Without Funding to $100M Raise & Now A Category Leader | Shivku Ganesan,Exotel Shivakumar Ganesan
8. Where the motion came from: the Ola number masking call, 350 inbound SMBs at 10 to 15 a month, the rupee pricing experiments,... The Neon Show Podcast · 59 min Exotel, SaaS startup serving clients like Ola, Swiggy, Zerodha Shivakumar Ganesan
9. Video · Interview From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX Shivakumar Ganesan
10. The contemporaneous record, written while the claim was still true, with Scott Farquhar saying it in his own words rather than... TechCrunch Article · About 3 min read Atlassian's 2011 Revenues Were $102 Million With No Sales People Erick Schonfeld
11. Jay Simons on the five decisions that made the model work, including product advocates instead of reps and refusing to... First Round Review Article · About 15 min read Unpacking 5 of Atlassian's Most Unconventional Company-Building Moves First Round Review
12. The useful half is where Simons says the model breaks and enterprise advocates became necessary, which stops this being read as... Inside Intercom Podcast · About 30 min How Atlassian built a $20 billion company with a unique sales model Jay Simons
13. This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur Harshil Mathur
14. A slide by slide walk through the actual 2014 deck, which had no founder slide and won on problem clarity, useful if you are... SeedToScale by Accel Podcast · Podcast episode Breaking Down Razorpay's Original Pitch With Harshil Mathur Harshil Mathur
15. Where the counterintuitive north star is explained: payment success rate rather than merchant count, plus 30 to 40 minute... Inc42 Article · About 12 min read The Product Practices That Turned Razorpay Into A Payments Juggernaut Deepsekhar Choudhury
16. The numbers spine behind the story, including exact take rates, multi product attach at 65 percent of customers, and the risk... Contrary Research Report · Long report Razorpay Business Breakdown & Founding Story Contrary Research
17. The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure... Forbes India Article · About 8 min read Razor-sharp checkout: How Razorpay grew close to eight times in four years Rajiv Singh
18. Figma's first go to market hire walks the whole arc from stealth to monetisation, including how the bottom up motion eventually... Lenny's Podcast Podcast · About 1 hr An inside look at Figma's unique GTM motion | Claire Butler (first GTM hire) Claire Butler
19. The clearest stage by stage map, especially the pricing decision to gate file limits so the free tier kept the multiplayer... First Round Review Article · About 15 min read The 5 Phases of Figma's Community-Led Growth: From Stealth to Enterprise First Round Review
20. A first person account of why standard B2B demand generation failed at Figma and what community led growth actually cost to... Claire's Notebook Article · About 12 min read 10 things I learned from 10 years at Figma Claire Butler
21. The six evaluation dimensions and the too many firsts rule, which turns a vague hiring instinct into something you can actually... MKT1 Newsletter Newsletter · About 15 min read How to hire your first marketer Emily Kramer and Kathleen Estreich
22. The diagnostic that stops you misreading a growth problem: decide whether you are short on fuel or short on engine before you... MKT1 Newsletter Newsletter · About 12 min read Building an efficient marketing machine: the fuel & the engine Emily Kramer
23. A one page brief covering goals, audience, creative angle and channels, written before anything longer than a tweet. It is the... MKT1 Newsletter Newsletter · About 10 min read The GACC Marketing Brief: The best framework we've created Emily Kramer
24. Kramer talking through when to hire, why to start with a generalist, and why product marketer and growth marketer are genuinely... Lenny's Podcast Podcast · About 1 hr How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) Emily Kramer

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