Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. Hasura's own account of the two hardest transitions in developer-led growth: moving from a project people like to a product... Inc42 Academy Video · 60 min watch How Hasura Built India's First Open Source Unicorn Inc42 Academy
  2. Twenty four minutes on what building an audience from India actually looked like: started in 2018 knowing nothing about... The Neon Show Podcast · 24 min listen Podcasting to Investing: breakdown of our journey Nansi Mishra and Siddhartha Ahluwalia
  3. Two former Freshworks leaders discovered their content was fine and their distribution was missing, and built Highperformr off... Inc42 Article · 8 min read How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution Pooja Yadav
  4. Video · 26 min The Simple Cold Call Framework No One Talks About (Ft. Josh Braun) Josh Braun
  5. Video · 18 min What is GTM engineering? Inside Clay's GTM strategy Everett Berry
  6. Video · 29 min If I Started SaaS in 2026, Here's My B2B Content Strategy for $1M ARR Rob Walling
  7. MoEngage's content lead is blunt about why most startup blogs go nowhere: no specific reader, no cadence, and metrics read far... BTS Marketing, SaaSBoomi Podcast The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage Akshatha Kamath
  8. Video · 57 min How to Create Bottom of Funnel (BoFu) Content That Converts in B2B (secrets to capture more demand) Lashay Lewis
  9. Video · 46 min The BrowserStack Journey: Profitability, Funding & Scale, SaaSBOOMi Interview | Ritesh Arora Ritesh Arora
  10. An Indian SaaS founder describes the exact shift the question is about: moving off outbound tactics onto inbound, and what... BTS Marketing, SaaSBoomi Podcast Magic of Inbound Marketing, Founder Branding & SGx! Abhishek Ballabh
  11. Video · 16 min The Ultimate Guide to Cold Email Deliverability in 2025 Instantly
  12. Video · 57 min 56 Minutes of LinkedIn SOCIAL SELLING Secrets that Actually Work lemlist
  13. Podcast · 36 min How Multithreading Closes More Enterprise Deals | iQ² Ep. 1 Rachit Kataria and Nabeel Ahmed
  14. Podcast · 11 min The AI SDR Is Overhyped - Here's What Actually Works | Cold To Close Episode 4 Smartlead
  15. Video · 43 min Matzen Shirley: LinkedIn Signal-based Outbound Matzen Shirley
  16. Freshworks' growth chief and an event operator split events into demand generation against brand building, which is precisely... BTS Marketing, SaaSBoomi Podcast The art of event marketing with Arun Pattabhiraman and Noel Wax Arun Pattabhiraman and Noel Wax
  17. Video · 58 min Community as a Business Value | David Spinks, Co-Founder of CMX David Spinks

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
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