8 resources from Lenny's Newsletter we point people to, and the questions each answers.
Why we picked it Instead of theorising about PLG versus sales-led, it lays out what 30 real companies actually did, segment by segment. It is the fastest way to find the two or three companies whose shape matches yours.
From Lenny's Newsletter by Lenny Rachitsky ~15 min read
Open lennysnewsletter.com →Why we picked it This is the piece for teams that already know the theory and are stuck on the human problem: nobody agrees on the competitors, and everyone is pessimistic about the product. Her line that only the prospect's view of alternatives counts settles most internal arguments.
From Lenny's Newsletter by April Dunford ~20 min read
Open lennysnewsletter.com →Why we picked it It orders the seven ways early customers actually arrive (network, cold outbound, investors, community, content, press, launch) by how much trust each one starts with, which is the missing map for a first-time seller. Built from interviews with founders at Figma, Notion, Databricks and Slack rather than theory.
From Lenny's Newsletter by Lenny Rachitsky long read
Open lennysnewsletter.com →Why we picked it The channel data behind the advice to pick one channel and commit, including Ali Ghodsi's account of Databricks revenue flatlining when they forced a zero-touch motion. Good antidote to running four half-funded channels at once.
From Lenny's Newsletter by Lenny Rachitsky long read
Open lennysnewsletter.com →Why we picked it Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately instead of drifting. Includes how HubSpot, Ahrefs, Intercom and Webflow staffed and funded theirs.
From Lenny's Newsletter by Lenny Rachitsky long read
Open lennysnewsletter.com →Why we picked it Puts numbers on where self-serve users really come from (about 40 percent organic search, 16 percent product virality) and then names the four patterns that produce the search half: sidecar tools, templates, programmatic pages and product education.
From Lenny's Newsletter by Kyle Poyar long read
Open lennysnewsletter.com →Why we picked it Campbell ran pricing research at ProfitWell across thousands of companies, and his sequence (value metric, then segments, then experiments) is the one to follow. The line worth memorising: get the value metric right and you can get a lot of the rest wrong.
From Lenny's Newsletter by Patrick Campbell with Lenny Rachitsky long read
Open lennysnewsletter.com →Why we picked it Four actual research methods (Van Westendorp, Becker-DeGroot-Marschak, Gabor-Granger, discrete choice) explained well enough to run one yourself, with templates. This is the answer to "how do I find willingness to pay without asking people what they would pay".
From Lenny's Newsletter by Kristen Berman long read
Open lennysnewsletter.com →
