Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. Chargebee's Krish Subramanian and Accel's Shekhar Kirani on what the India cost and talent advantage really buys you when you... SeedToScale (Accel India) Podcast · 45 min listen Building SaaS Business Out of India for the Global Market Shekhar Kirani, Krish Subramanian and Anand Daniel
  2. The clearest short statement of what changed: from ABM owned by marketing to account-based everything driven by shared signals,... Pocus Article · 12 min read The new account-based playbook with Kyle Poyar (Growth Unhinged) Kyle Poyar
  3. The build order, stage by stage: TAM and stakeholder mapping, account research, CRM cleanup and enrichment, then signal... Growth Unhinged Newsletter · 20 min read How to build a modern ABM engine Dan Rosenthal
  4. The whole framework on one page: context-first openers, the problem proposition, and the Mr Miyagi method for objections. If... 30 Minutes to President's Club Article · 15 min read The Ultimate 30MPC Cold Calling Framework Armand Farrokh
  5. Eighteen objections with actual talk tracks, thirty one audio clips so you can hear the tone rather than guess at it, and... 30 Minutes to President's Club Book · 260 pages Cold Calling Sucks (And That's Why It Works) Armand Farrokh and Nick Cegelski
  6. A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product.... joshbraun.com Template · 5 min read Poke the Bear Cold Call Script Josh Braun
  7. Graphite's Ethan Smith has run this for real clients, so the advice is specific: landing pages, YouTube and genuine Reddit... Lenny's Newsletter Podcast · 80 min listen The ultimate guide to AEO: How to get ChatGPT to recommend your product Ethan Smith with Lenny Rachitsky
  8. The evidence behind the strategy shift, at a sample size nobody else has published: branded web mentions correlate at 0.664... Ahrefs Report · 15 min read An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) Louise Linehan and Xibeijia Guan
  9. The good news for a small company, quantified: brand size correlates strongly with Google AI Overviews (0.65) but weakly with... Ahrefs Article · 8 min read Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity Patrick Stox
  10. Twenty five tactics from someone who did it over five years and shows his own numbers, including the deflating and useful... Growth Unhinged Newsletter · 18 min read How to grow your B2B newsletter Kyle Poyar
  11. First Round built a half-million-reader publication with a two person team, so their curation is worth more than most agency... First Round Review Article · 20 min read Our 6 Must Reads on Content Marketing First Round Staff
  12. The clearest Indian proof that a show can become a business: Siddhartha Ahluwalia's founder interview podcast built the... IndianWeb2 Article · 5 min read Hosts of 100x Entrepreneur Podcast (now The Neon Show) Launches New $25 Million Fund for B2B SaaS Startups IndianWeb2 Desk
  13. Gives you the numbers before you commit: 20,000 to 50,000 dollars a month to test properly at seed to Series A, roughly 90... GTMnow (GTMfund) Newsletter · 20 min read The 0 to 1 Guide to Paid Media Rex Gelb
  14. The operating detail most event advice skips: group sizes per format, an actual 12 week run sheet from account list to 30 day... Vendelux Article · 20 min read Field Marketing in 2026: The B2B Playbook for Regional Pipeline Stefan Deeran
  15. Useful for the shift it documents: away from big trade shows toward small hosted formats, with partner co-hosted events cutting... Zuddl Report · 40 min read The 2026 Trends & Playbook for High-Impact B2B Events Zuddl
  16. A snapshot of how Indian SaaS built its gathering habit: founder-run, pay-it-forward, with people like Girish Mathrubootham and... Inc42 Article · 5 min read SaaSBOOMi Looks To Strengthen SaaS Community With Awards For Indian Startups Kritti Bhalla
  17. The single most quotable attribution finding we know of: across 620 declared-intent conversions and 21.5 million dollars of... Refine Labs Report · 12 min read Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework Refine Labs
  18. The other half of the answer: how to actually find out whether a channel caused anything, using holdouts, geo tests and lift... Supermetrics Article · 16 min read Incrementality Testing: The Only Guide You Need Olivia Kory and Erkki Paunonen
  19. The structured counterweight to the two case studies: when community is worth investing in at all, the SPACES framework for... Lenny's Newsletter Newsletter · 25 min read A founder's guide to community David Spinks
  20. The origin story with the awkward parts left in: a side project on the Chrome Web Store, adoption arriving from countries they... Inc42 Article · 8 min read Postman's Ankit Sobti On Going From Zero To 500K Users Before Launch Bhumika Khatri
  21. A careful Indian teardown of the open source route to community-led growth: GitHub stars to contributors to Fortune 500 buyers,... A Junior VC Article · 20 min read Can Hasura's APIs Link the World's Data? Aviral Bhatnagar and team
  22. The most honest piece written on devrel accountability, by someone who did the job. It splits devrel into community, content... swyx.io Essay · 18 min read Measuring Developer Relations swyx
  23. Three outbound plays a developer would genuinely welcome: find and report a bug in their open source repo, read their terms of... Hypergrowth Partners Playbooks Article · 15 min read Mastering Developer-Led Outbound Martin Gontovnikas and Matteo Tittarelli
  24. The scale-up half of the Postman story, including the world's largest API community with 75,000 public APIs shared, and Asthana... Forbes India Article · 12 min read Abhinav Asthana and Postman: Putting India on the global tech map Harichandan Arakali

Show the next 24

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
eChai Partner Brands The partnership →